Cassi Manner’s SCORE webinar shows entrepreneurs how to build a personal brand on social media

Cassi Manner, CEO of Game Changer Marketing Solutions, led a free SCORE webinar on July 9 about building an authentic personal brand on social media. The recorded session is now available on demand and lays out practical steps entrepreneurs can use to attract the right audience and grow faster online.

Why it matters: - Small-business owners are under pressure to stand out on crowded platforms and turn social media into a growth channel. - The webinar focuses on practical branding tactics entrepreneurs can apply right away, from defining a niche to posting more consistently. - SCORE’s free on-demand format lowers the barrier for founders who want marketing guidance without paying for a course or consultant.

What happened: - Cassi Manner, CEO of Game Changer Marketing Solutions, presented a free SCORE webinar titled “From Scrolling to Standing Out: How to Build a Personal Brand on Social Media.” - The hour-long session was recorded on July 9, 2026. - SCORE now offers the webinar on demand through its business education platform. - SCORE is the nation’s largest network of volunteer business mentors.

The details: - Manner said the session teaches business owners how to build an authentic, magnetic social presence that attracts the right audience and opens doors to new opportunities. - The webinar covers how to define a brand voice, narrow a niche and build a content strategy that can be used immediately. - Manner brings two perspectives to the topic: she has more than 500,000 followers of her own, and she has helped dozens of entrepreneurs and brands grow their online presence through Game Changer Marketing Solutions. - The session emphasizes authenticity and relatability over polish. - The content framework includes three buckets: education, inspiration and entertainment. - Manner also discusses using humor, hooks and behind-the-scenes storytelling to drive engagement. - The webinar stresses consistency so audiences recognize a brand. - Manner advises entrepreneurs to move past analysis paralysis and start posting. - The full recorded webinar is available here. - The release also points to a recorded podcast episode on Game Changer's Collective Podcast. - Game Changer Marketing Solutions says it helps entrepreneurs build personal brands and grow businesses through social media strategy, content creation and marketing services. - Game Changer’s Collective features trailblazers, disruptors and visionaries sharing the stories behind their success.

Between the lines: - The webinar reflects a broader shift in personal-brand marketing toward authenticity, niche positioning and repeatable content systems. - Manner’s message is built around execution, not theory, which suggests the target audience is early-stage founders who need a simple framework more than advanced strategy. - The emphasis on “niche down” points to a common tradeoff in social media growth: narrower positioning can help accelerate recognition and engagement.

What's next: - Entrepreneurs can watch the recorded SCORE session on demand. - Viewers can also listen to the related podcast episode from Game Changer’s Collective. - Game Changer Marketing Solutions continues to promote its social-first services and media content through its website and social channels.

The bottom line: - Manner’s webinar packages personal-brand building into a simple, repeatable playbook: choose a niche, stay authentic, post consistently and let the audience grow from there.